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Talkin’ About Cookies

Talkin’ About Cookies

The team at Maxine’s Heavenly has been hard at work sharing the joy of cookies with the world. We’ve been doing other things too, like actually baking the cookies, putting them in our super cool new packaging, and preparing for growth in 2018. Telling the world that...

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Rethink How You Treat / What’s In a Name

Rethink How You Treat / What’s In a Name

“Oh, I shouldn’t.” “No thanks, I’m trying to be good.” “Oh I’d love to! But I can’t.” Ask an adult if they’d like to try a cookie and you’ll likely get some variation of “I can’t because cookies are bad for me.” What’s In a Name The problem lies in the word cookie. I...

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Vegan Pumpkin Spice Desserts

Vegan Pumpkin Spice Desserts

Enjoying the pumpkin spice craze can be a little difficult if you're a vegan. Well not anymore. YouTuber Sherelle McFadgen took our delicious and nutritious Pumpkin Pecan Spice cookies and made three additional delicious and nutritious desserts from them! Now there...

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Vegan Business Talk with Robert Petrarca

Vegan Business Talk with Robert Petrarca

We're very proud to share the latest Vegan Business Talk podcast, which features our very own COO, Robert Petrarca! Host Katrina Fox spoke with Robert about things like how Maxine's Heavenly came to be... ...as well as how we grew the company, despite not coming from...

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14 Ways To Celebrate Fall in Los Angeles

14 Ways To Celebrate Fall in Los Angeles

It’s officially Fall! Which means it’s time to cuddle up in front of the fire with a hot cup of cocoa. That is, unless you live in Los Angeles. It can be a little difficult to enjoy the season when it’s 75 degrees outside - but not impossible! LA has a million places...

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Paul and Camila: The Brains Behind Our Makeover

Paul and Camila: The Brains Behind Our Makeover

We've rebranded! And we're so excited about it. While our original packaging has served us well the last few years, we knew from the very beginning that we would outgrow it. It did a great job of highlighting the benefits of the cookies - gluten free, vegan, soy free,...

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Pumpkin Pecan Spice – Coming Soon!

Pumpkin Pecan Spice – Coming Soon!

Every fall it descends upon us...pumpkin spice madness. There’s something about shorter days and a chill in the air that just makes you want to wrap yourself up in a blanket, crack open a good book, and smother yourself in all things pumpkin. Yes, even in Los Angeles....

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A Very Brief History of the Cookie

A Very Brief History of the Cookie

The history of the cookie is long, complicated, and involves many variations and debates (is a Fig Newton a cookie?). But who needs complicated? Let’s just all agree that a Fig Newton is not a cookie (just like cereal is not soup and a hot dog on a bun is not a...

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7 Ways To Be Healthier This Week

7 Ways To Be Healthier This Week

What does it mean to be healthy? It’s very easy these days to feel like a slouch unless you spend 3 hours a day at yoga and eat kale exclusively. But reality is not an Instagram photo. Reality is a busy schedule, an affinity for unhealthy foods, and a laser focus on...

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