Vegan Business Talk with Robert Petrarca


We’re very proud to share the latest Vegan Business Talk podcast, which features our very own CEO, Robert Petrarca!

Host Katrina Fox spoke with Robert about things like how Maxine’s Heavenly came to be…

…as well as how we grew the company, despite not coming from a food industry background; the dilemma of how to promote our “free from” attributes without scaring people off; the challenges of co-packing and outsourcing work; our recipe for growth; funding; the journey to shelves of Whole Foods; and our long-term vision.

One of the joys of Maxine’s Heavenly (besides making delicious cookies) is the work of growing a business. There are ups and downs, of course, but the challenge of building something we really believe in is a blessing. So, while we love talking nutrition and cookies, it’s also fun to talk business every once in a while.

Vegan Business Talk is a weekly podcast, including interviews with vegan business owners and entrepreneurs from across the globe, and a round-up of vegan business news. It’s hosted by journalist, media trainer, and vegan business coach Katrina Fox, author of Vegan Ventures: Start and Grow an Ethical Business.

Thank you for having us, Katrina!

Want more? Listen to the whole podcast!



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